Branding in Chesterfield
Chesterfield firms often go head to head with Sheffield competitors while charging less. When a job slips away, presentation can be the reason. A tired logo or a quote on a plain word-processor template can make a very capable business seem smaller than it is. From Sheepbridge workshops to stalls on the market, the brand should present the firm you really are.
Branding from £1,200. About 40 minutes from our studio, with no travel charge.
Branding for Chesterfield businesses
Manufacturing and engineering firms at Markham Vale and Whittington Moor are judged on proof, and a brand can make that proof easier to see. We design templates for job sheets and capability documents, so that photos of your own work, with names and figures where you have permission, look organised and believable. A consistent identity across those documents tells a buyer the firm is run carefully before they read a word of the detail.
The Crooked Spire is the obvious temptation. It is a wonderful landmark and a difficult logo, because it belongs to the whole town and because a twisted spire drawn small tends to look like a mistake. Unless the business really is tied to the church or the old centre, we would steer you towards something that is yours alone.
Market traders and shops in the centre have a different problem. Chesterfield Market brings plenty of footfall, so a stall has to be recognised from a few metres away among many others. A bold name in one strong colour, repeated on the banner and the paper bags, will do more there than a detailed logo ever could.
What you get with branding
A logo that works everywhere
Colour and type
Tone of voice
Brand guidelines
Templates
A name, if you need one
When we build your website
If you need a website as well, this is what comes with it.
The PoPIt Preview, free with your quote
Live 6 to 8 weeks after you say yes
One price covers your first year
You only pay when you're happy
The price, up front
No lock-in
Branding in Chesterfield: your questions
Should our Chesterfield business use the Crooked Spire in its logo?
Only if the spire is part of what you do, such as a café that looks out on it or a business selling to visitors. Otherwise it tells people you are from Chesterfield, which they probably knew, and little more. A mark based on your name or your trade will be more memorable and much easier to reproduce on vans and workwear.
We quote against Sheffield firms. Can a better brand really help us win work?
It will not win the job on its own. What it can do is stop you losing work you deserved. When your quote and website look as organised as a larger competitor's, the buyer compares you on price and quality, which is where a Chesterfield firm is often strong. So we focus the design effort on the documents a buyer sees during a tender.
How much does branding cost in Chesterfield?
Our branding starts at £1,200, and the price is the same wherever you are. The calculator on our pricing page gives you a rough figure in about thirty seconds.
Do you charge extra to travel to Chesterfield?
No. Chesterfield is about 40 minutes from the studio and visits are included in the project price.
Other services in Chesterfield
Send us your website. We'll tell you what's wrong with it.
One of us looks at your site, your Google listing and your three nearest competitors in Chesterfield, then sends you a short report on what to fix first.
- Free, and back within 48 hours
- No sales call unless you ask for one