Social media and paid advertising
Posts written and scheduled for you, plus Google and Meta adverts for when SEO is too slow.
From £350 a month, with no minimum term. We cover 24 towns from our studio in Retford.
What it involves
Local businesses do best on social media when the posts show their own jobs and their own staff. Paid adverts are for when you need customers this month and cannot wait for search rankings to build. Most firms need one more than the other, and we will tell you which.
What you get
A monthly plan
What we will post and what each post is for, agreed with you at the start of the month.
Written and designed here
Captions and graphics made here for your business.
Posted and monitored
We schedule the posts and keep an eye on them, and pass comments and messages to you the same day.
Google Ads
Adverts at the top of Google for people searching right now, while your normal rankings are still building.
Meta ads
Facebook and Instagram campaigns shown only to people in the towns you serve.
Straight reporting
Each month you see what the adverts cost and how many enquiries they brought in. If they did not pay for themselves, we say so.
When we build your website
If you need a website as well, this is what comes with it.
The PoPIt Preview, free with your quote
Before you commit to anything, you see a first look at your home page, the pages we would build and a quick look at three local competitors. It costs you nothing.
Live 6 to 8 weeks after you say yes
The launch date goes in writing the day you accept your Preview, with design sign-off counted in. It holds as long as your words and feedback reach us on the dates we agree.
One price covers your first year
The build, then 12 months of SEO, support and standard hosting on Amazon Web Services (AWS), with no separate bills. If anything goes wrong in that year, we fix it. Shopify shops are hosted by Shopify.
You only pay when you're happy
The Preview is free. After that, every payment follows a yes from you, and the last one is only due when you're happy with the finished site and it goes live. If we hand it over and don't hear back within 10 working days, we take that as a yes.
The price, up front
Our prices are on this site and the calculator gives you a figure now. There is no quote for a quote.
No lock-in
The site is yours. After the first year, we help you move it into an AWS account in your name, or keep looking after it.
Social & paid ads: your questions
Which is better, SEO or paid ads?
They do different jobs. Paid ads buy you customers immediately but stop the moment you stop paying. SEO takes months but keeps working. Most businesses should eventually do both, starting with ads if they need work now.
What is the minimum ad budget worth spending?
For a local service business, around £300 to £500 a month in ad spend is usually the point below which the data is too thin to improve on. That is separate from our management fee.
Do I need to be on every platform?
Almost certainly not. Most local businesses do better posting well on one or two platforms than badly on five.
Social media and paid advertising near you
Each town has its own page, with local details and the questions businesses there tend to ask.
- Social media and paid advertising in Retford
- Social media and paid advertising in Worksop
- Social media and paid advertising in Gainsborough
- Social media and paid advertising in Bawtry
- Social media and paid advertising in Tuxford
- Social media and paid advertising in Ollerton
- Social media and paid advertising in Newark-on-Trent
- Social media and paid advertising in Doncaster
- Social media and paid advertising in Lincoln
- Social media and paid advertising in Mansfield
- Social media and paid advertising in Chesterfield
- Social media and paid advertising in Rotherham
- Social media and paid advertising in Scunthorpe
- Social media and paid advertising in Sheffield
- Social media and paid advertising in Nottingham
- Social media and paid advertising in Barnsley
- Social media and paid advertising in Hull
- Social media and paid advertising in Derby
- Social media and paid advertising in Grantham
- Social media and paid advertising in Sleaford
- Social media and paid advertising in Selby
- Social media and paid advertising in Goole
- Social media and paid advertising in Blyth
- Social media and paid advertising in Misterton
Send us your website. We'll tell you what's wrong with it.
One of us looks at your site, your Google listing and your three nearest competitors, then sends you a short report on what to fix first.
- Free, and back within 48 hours
- No sales call unless you ask for one