Branding
Logos, colour, tone of voice and the guidelines that keep it all straight as you grow.
From £1,200, with a fixed quote before you commit. We cover 24 towns from our studio in Retford.
What it involves
When two firms charge about the same, people pick the one that feels more trustworthy or more like them. Your brand is how that impression gets formed, and the logo is only one part of it. We start by finding out why your best customers chose you, then design the look and write the words around that.
What you get
A logo that works everywhere
On a van, on a pen, on a phone screen and in one colour on a rubber stamp. Supplied in every format you will ever need.
Colour and type
A palette and typefaces chosen to work together and to still be legible for someone who has forgotten their glasses.
Tone of voice
How you sound in writing, set out with before-and-after examples taken from your own emails and posts.
Brand guidelines
A short, usable document so that whoever works on your brand next gets it right.
Templates
Email signatures, quote and invoice templates, social media templates and anything else you use weekly.
A name, if you need one
Naming, domain checking and an initial trade mark look before you commit.
When we build your website
If you need a website as well, this is what comes with it.
The PoPIt Preview, free with your quote
Before you commit to anything, you see a first look at your home page, the pages we would build and a quick look at three local competitors. It costs you nothing.
Live 6 to 8 weeks after you say yes
The launch date goes in writing the day you accept your Preview, with design sign-off counted in. It holds as long as your words and feedback reach us on the dates we agree.
One price covers your first year
The build, then 12 months of SEO, support and standard hosting on Amazon Web Services (AWS), with no separate bills. If anything goes wrong in that year, we fix it. Shopify shops are hosted by Shopify.
You only pay when you're happy
The Preview is free. After that, every payment follows a yes from you, and the last one is only due when you're happy with the finished site and it goes live.
The price, up front
Our prices are on this site and the calculator gives you a figure now. There is no quote for a quote.
No lock-in
The site is yours. After the first year, we help you move it into an AWS account in your name, or keep looking after it.
Branding: your questions
Do I need a rebrand or just a tidy-up?
Often a tidy-up is enough. If people already know your name and your van, starting again throws away years of recognition, so we begin by refining what you have.
How much does a logo cost?
A logo on its own starts at £1,200. That includes the design work, several rounds of changes and every file format. A full brand with guidelines, colour, type and templates is usually £2,500 to £4,000.
Will I own the artwork?
Yes. You own the finished design outright, and you get the original working files as well as the PNGs and PDFs.
How long does branding take?
A logo project is usually three to four weeks. A full brand is six to eight. We will give you a fixed date.
Branding near you
Each town has its own page, with local details and the questions businesses there tend to ask.
Send us your website. We'll tell you what's wrong with it.
One of us looks at your site, your Google listing and your three nearest competitors, then sends you a short report on what to fix first.
- Free, and back within 48 hours
- No sales call unless you ask for one