Branding in Selby
Selby businesses sit between three much larger places, and it is tempting to borrow their style to look bigger. It usually works better the other way round. A firm that looks at home around the Abbey and out to Sherburn in Elmet and Tadcaster is easier to remember than one trying to pass for a Leeds company.
Branding from £1,200. About 55 minutes from our studio, with no travel charge.
Branding for Selby businesses
Energy and logistics firms around the Gateway and Sherburn estates sell mainly to other businesses, and their customers want competence more than personality. A bold, simple mark and tidy templates for quotes and method statements will do the job. It helps to design with site signage and vehicle livery in mind from the start, since that is where most people will see the name.
Food production and agriculture around Riccall and Cawood call for something honest and unfussy. Farm shops and producers selling to the public can use the countryside and the River Ouse as part of their story, but with restraint. A clear name and a plain palette usually go further than illustrated fields and wheat sheaves.
In the town centre, shops and cafés near Selby Abbey sell to local people and to visitors who come to see the Abbey itself. A friendly, well-made identity there does the everyday work of being noticed on the street and remembered afterwards, with nothing borrowed from the cities up the road.
What you get with branding
A logo that works everywhere
Colour and type
Tone of voice
Brand guidelines
Templates
A name, if you need one
When we build your website
If you need a website as well, this is what comes with it.
The PoPIt Preview, free with your quote
Live 6 to 8 weeks after you say yes
One price covers your first year
You only pay when you're happy
The price, up front
No lock-in
Branding in Selby: your questions
Should our Selby business look like a Leeds or York firm to seem bigger?
Usually no. Customers in Selby and the villages often prefer someone local, and a city-style brand can make you look as though you are pretending. Aim to look as professional as those firms without copying them, with consistent paperwork and the town named plainly in what you publish. That combination reads as a capable local firm, which is often exactly what the customer wanted.
Our customers are mostly other businesses on the Sherburn and Gateway estates. Where should branding effort go first?
On the things buyers actually handle. That usually means the quote template and the look of your vehicles and site signs, because those are what a business customer sees day after day. A glossy brochure matters far less. Once those basics look consistent, a website that matches them finishes the job.
How much does branding cost in Selby?
Our branding starts at £1,200, and the price is the same wherever you are. The calculator on our pricing page gives you a rough figure in about thirty seconds.
Do you charge extra to travel to Selby?
No. Selby is about 55 minutes from the studio and visits are included in the project price.
Send us your website. We'll tell you what's wrong with it.
One of us looks at your site, your Google listing and your three nearest competitors in Selby, then sends you a short report on what to fix first.
- Free, and back within 48 hours
- No sales call unless you ask for one