An example audit, run on our own website
This is the report you get from a free website audit. We ran popit.media through it first, so you can see what we check and how we score it, including the things we still have to fix.
Example report
79out of 100 overall
Website and SEO audit
popit.media
For PoPIt.Media, 23 September 2026
Prepared by PoPIt.Media
Randall Way, Retford, Nottinghamshire DN22 7GR
hello@popit.media
popit.media
Where the site stands
79out of 100
A decent base with some clear gaps. The fixes on the last page will make the biggest difference.
| How fast it loads1 worth fixing, 6 good | 90 | |
|---|---|---|
| Whether Google can find you12 good | 100 | |
| Your Google listing2 to fix first, 1 worth fixing, 1 good | 30 | |
| Whether it gets enquiries1 to fix first, 1 worth fixing, 6 good | 77 | |
| Safe and easy to use9 good | 100 |
Fix these first
- 1Create and verify a free Google Business Profile. For local searches it matters as much as the website.
- 2Put your phone number at the top of every page as a tap-to-ring link.
- 3Ask every happy customer for a review, and send them the direct link. Reply to every review, good or bad.
- 4Make the first image smaller, or load it sooner. On most sites this is the big photo at the top.
Already working well
- Google speed score on a phone95 out of 100.
- Google may list the home pageNothing stops Google from listing it.
- Home page title"Web design and SEO in Notts, Yorkshire and Lincs | PoPIt.Media", which fits.
- Fits a phone screenYes. Nothing spills off the side of the screen.
How we checked
- Date
- 23 September 2026
- Pages checked
- 16
- Links followed
- 80
- Speed test
- Google Lighthouse 13.5.0, on a simulated mid-range phone over 4G
This is our own website, audited on the day it went live. We have left in everything we found, including the fixes still on our own list.
Each check gets one of four labels:
- Good
- Worth fixing
- Fix first
- Not checked
How fast it loads
90out of 100
Most visitors arrive on a phone, often on patchy 4G. Google measures how quickly a site shows and responds, and it ranks slow sites lower.
95/100
Google speed score
2.7s
Main content shows
0.3MB
Page size
25
Files loaded
- Good
Google speed score on a phone
95 out of 100.
- Worth fixing
Main content shows within 2.5 seconds
The biggest thing on the first screen appears after 2.7 seconds on a typical phone.
What to do: Make the first image smaller, or load it sooner. On most sites this is the big photo at the top.
- Good
Nothing jumps about while it loads
The layout stays still as the page loads.
- Good
Responds straight away to taps
The phone is busy for only 54 ms while the page loads.
- Good
Page size
295 KB to download the home page, in 25 files.
- Good
Images are compressed
The images are already a sensible size.
- Good
Server answers quickly
The server takes 0.05 seconds to start sending the page.
Whether Google can find you
100out of 100
These are the basics Google needs before it can list your pages and show them properly in its results.
PoPIt.Mediahttps://popit.media
Web design and SEO in Notts, Yorkshire and Lincs | PoPIt.Media
Websites and SEO for businesses across Notts, Yorkshire and Lincolnshire. Live 6 to 8 weeks after your free PoPIt Preview, with a year of SEO included.
- Good
Google may list the home page
Nothing stops Google from listing it.
- Good
Home page title
"Web design and SEO in Notts, Yorkshire and Lincs | PoPIt.Media", which fits.
- Good
Description under the title
151 characters, which fits.
- Good
One main heading
"Websites and SEO for the businesses round here".
- Good
Each page has its own title
We checked 16 pages, and each has its own title and description.
- Good
Sitemap for Google
Found, listing 162 pages.
- Good
Business details marked up for Google
Found: FAQPage, ProfessionalService, WebSite.
- Good
Broken links
None. We followed 80 links.
- Good
Canonical tag
Present and pointing at the home page.
- Good
A proper "not found" page
Yes. A made-up address returns a proper not-found error.
- Good
Link previews when shared
Shared links show a title and a picture.
- Good
AI search tools can read the site
Nothing blocks ChatGPT, Claude or Perplexity from reading it.
Your Google listing and nearest competitors
30out of 100
For a local business, the Google listing is often seen before the website. It is what shows on the map, with your reviews and opening hours.
- Fix first
Google Business Profile
We could not find a Google Business Profile for the business.
What to do: Create and verify a free Google Business Profile. For local searches it matters as much as the website.
- Fix first
Google reviews
No reviews yet.
What to do: Ask every happy customer for a review, and send them the direct link. Reply to every review, good or bad.
- Worth fixing
Address and phone number on the website
The address is there (DN22 7GR), but we found no phone number.
What to do: Put your full address and phone number at the foot of every page, written exactly as on Google.
- Good
A page for each town you serve
24 of the 24 towns you want to be found in have a page of their own.
You and your nearest competitors
| Measure | You | Agency A | Agency B | Agency C |
|---|---|---|---|---|
| Google speed score on a phone | 95 | 84 | 41 | 59 |
| Page size | 0.3 MB | 0.3 MB | 7.5 MB | 2.2 MB |
| Pages on the site | 162 | 68 | 592 | 109 |
| Google reviews | 0 | – | – | – |
| Business details marked up for Google | Yes | No | Yes | Yes |
| "Retford" in the home page title | No | No | No | No |
| Phone number you can tap to ring | No | Yes | Yes | Yes |
Three agencies that show up on Google for web design in Retford. We have left their names out of this public example. Your report names yours.
Whether it gets enquiries
77out of 100
A fast, well-listed site still has to turn visitors into calls and messages. This is what someone sees on a phone, and how easy it is for them to get in touch.
- Fix first
A phone number people can tap to ring
We could not find a phone number on the home page.
What to do: Put your phone number at the top of every page as a tap-to-ring link.
- Good
A clear next step on the first screen
"Start a project" is on the first screen of a phone.
- Good
An enquiry form
There is a form on the home page.
- Good
Email address shown
Yes (hello@popit.media).
- Good
Fits a phone screen
Yes. Nothing spills off the side of the screen.
- Worth fixing
Reviews or testimonials on the site
The home page shows no reviews or testimonials.
What to do: Show three or four short customer reviews on the home page, with names.
- Good
Everything on the page loads
Every file on the home page loaded without an error.
- Good
Visits are being counted
Yes, with Cloudflare Web Analytics.
Safe and easy to use
100out of 100
Visitors and Google both notice when a site feels unsafe or is hard to use. Some of this is also the law.
100/100
Accessibility score
Yes
Secure padlock
Yes
Privacy notice
- Good
Padlock in the address bar (HTTPS)
Yes, and the plain http address sends people to it.
- Good
Security certificate in date
Valid for another 89 days.
- Good
One address for the site
www.popit.media leads to the main site.
- Good
Browser security settings (headers)
5 of the 5 settings we look for are on.
- Good
No insecure files on secure pages
Every file loads securely.
- Good
Easy to use for people with poor sight or a disability
Google's accessibility score is 100 out of 100.
- Good
Images have text descriptions
All 7 images on the home page have a description or are marked as decoration.
- Good
Privacy notice
Linked from the home page.
- Good
Tracking waits until people agree
No tracking cookies are set before people agree.
What to fix first
In order of how much each fix should help. Where two fixes would help about the same, the quicker one comes first.
- 1Under an hour
Create and verify a free Google Business Profile. For local searches it matters as much as the website.
We could not find a Google Business Profile for the business.
- 2Under an hour
Put your phone number at the top of every page as a tap-to-ring link.
We could not find a phone number on the home page.
- 3A bigger job
Ask every happy customer for a review, and send them the direct link. Reply to every review, good or bad.
No reviews yet.
- 4About a day
Make the first image smaller, or load it sooner. On most sites this is the big photo at the top.
The biggest thing on the first screen appears after 2.7 seconds on a typical phone.
- 5Under an hour
Put your full address and phone number at the foot of every page, written exactly as on Google.
The address is there (DN22 7GR), but we found no phone number.
- 6About a day
Show three or four short customer reviews on the home page, with names.
The home page shows no reviews or testimonials.
Want one of these for your website?
It is free. Send us your web address at popit.media/free-website-audit and we will send your report within 48 hours.
- hello@popit.media
- popit.media
How the score works. A check scores full marks when it is good and half marks when it is worth fixing. A check marked fix first scores nothing, and anything we could not check is left out. The overall score counts speed for 25%, the Google basics for 25%, the Google listing for 20%, enquiries for 20% and safety for 10%.
Send us your website. We'll tell you what's wrong with it.
One of us looks at your site, your Google listing and your three nearest competitors, then sends you a short report on what to fix first.
- Free, and back within 48 hours
- No sales call unless you ask for one